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Florida Gators Athletics

A Championship Experience with Integrity

UAA Strategic Purpose

Provide a championship experience with integrity on and off the field for student-athletes and the Gator Nation.

UAA Vision Statement

Be the model collegiate athletics program, combining excellence and integrity in academics, athletics, and fan engagement to elevate the UF brand.

UAA Core Values


  • We give everything we have for the people and the place we love.
  • We love what we do and why we do it.


  • We act in a fair, ethical, and honest manner.
  • We do things the right way every day.


  • We strive to perform and achieve at the highest level in all that we do.
  • We continuously improve and demand a higher level of performance than what is necessary.


  • We treat each other with fairness, honesty, kindness, and civility.


  • We find creative solutions and embrace change.


  • We promote cooperation by sharing information and working to understand each other’s perspective.
  • We display loyalty as we work together to create a successful experience for student-athletes, employees, and fans.
Florida Athletics - A Championship Experience with Integrity - Vision Statement
  • University of Florida
  • NCAA
  • FOX Sports Sun / FOX Sports Florida
  • IMG
  • SEC Network

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