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Friday November 15, 2013IMG College and AudioNow Expand Mobile Listening to Florida Basketball

Gainesville, Fla.

IMG College, the multimedia rights partner of the University of Florida, and AudioNow, the world’s leading call-to-listen platform, announced today that Gators fans can now connect to live games this season through a simple mobile telephone call.   Fans can access live college basketball broadcasts – from anywhere in the U.S. – and synchronize the local radio call to the telecast through AudioMatch™.

This weekend, and for the rest of this season, Florida fans can dial (712) 432-7010 from any phone, and listen to live basketball broadcasts, as well as continued football broadcasts, on the Gator IMG Sports Network.  

The basketball service officially launches Saturday, Nov. 16, when the Gators face Arkansas-Little Rock, and will be followed by the Florida football team taking on South Carolina.  Tipoff is at 4:30, kickoff is at 7 p.m., and you can listen to both as part of a network doubleheader starting with pregame coverage at 3:30.   

Fans can match and synchronize the radio broadcast with the telecast to listen to their favorite radio voice while watching the action on TV. By using two telephone keypad buttons, fans can adjust the timing of the radio call to match what they see on TV.

“As with college football, basketball fans who live outside the market of their favorite team, often miss hearing the color of the local radio broadcast,” said Alexandra Moe, Director of Partnerships at AudioNow.  “Now fans and alumni can hear that broadcast no matter where they live. This brings the local call and local color to any national Florida fan.” 

The call-to-listen phone number incurs no extra charge and is the equivalent of making a standard mobile call. As data costs continue to rise on mobile devices and unlimited voice plans continue to proliferate, radio-by-phone is emerging as one of the most affordable ways in the United States for listeners to connect to their favorite broadcasters when they are away from the radio, television and Internet.

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