Tuesday October 15, 2013University of Florida Athletic Association Extends Longstanding Partnership With Wells Fargo
The University of Florida Athletic Association and IMG College, the multimedia rights partner of the Florida Gators, today announced an extension of their sponsorship agreement with Wells Fargo. With the renewal Wells Fargo will continue to serve as a sponsor of all Gator athletic programs and as an official corporate partner of University of Florida Athletics.
”We are pleased to extend this long-time partnership and appreciate the comprehensive support of Wells Fargo for all of our Gator teams,” said Jeremy Foley, Director of Athletics at the University of Florida.
As a part of the sponsorship extension, Wells Fargo will receive various radio and television rights, signage and on-site activation opportunities at Florida athletic venues, print and digital assets, and serve as presenting sponsor of the annual Saluting Those Who Serve military appreciation football game.
Additionally, Wells Fargo will annually provide a post-graduate scholarship to support Florida student athletes who are pursuing an advanced degree. The Wells Fargo scholarship will recognize student athletes who have shown leadership and excelled on the field, in the classroom and in the community.
“At Wells Fargo, we share a commitment of supporting student athlete achievement and development, both on and off the field,” noted Scott Coble, North Florida regional president for Wells Fargo. “Many of our team members and customers in this region are alumni of UF, or are huge fans of the Gators. This agreement will continue to link us as we work together to make North Florida a better place to live and work. Our goal is to help build strong and vibrant communities, improve the quality of life, and make a positive difference.”
Wells Fargo will also collaborate with the athletic department to deliver customized financial education seminars, built on Wells Fargo’s national Hands On Banking program (www.handsonbanking.org). The program will help better prepare students to be financially successful now and for life after leaving the University of Florida.
“The success of students and young adults is a critical step in keeping our communities strong and prosperous,” said Jamie Moldafsky, Wells Fargo Chief Marketing Officer. “Wells Fargo is proud to support the students of University of Florida as they pursue their secondary education.”
Wells Fargo customers are also now able to carry their Florida pride with them through a suite of new Gator affinity debit cards. Customers are encouraged to visit wellsfargo.com for additional details.
The Gators and Wells Fargo will jointly market their brands throughout the region. The agreement was handled directly by Wells Fargo and Gator IMG Sports Marketing, Florida’s multimedia rights partner.
Wells Fargo operates a full-service store and six ATMs on the University of Florida campus, 654 stores in Florida, as well as 976 ATMs. In 2012, Wells Fargo invested more than $16 million in communities across the state, while Wells Fargo team members logged more than 75,000 volunteer hours with schools and nonprofit organizations.
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About IMG College
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College connects brands with the largest and most demographically attractive fan base in sports through partnership opportunities in multimedia rights, sponsorship sales, licensing, marketing, ticketing, seating, fundraising, premium events and hospitality, stadium and arena development, and consulting. IMG College produces nearly 35,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.4 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, and the Internet (wellsfargo.com), and has offices in more than 35 countries to support the bank’s customers who conduct business in the global economy. With more than 270,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2013 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Wells Fargo perspectives are also available at blog.wellsfargo.com.