University of Florida Licensing & Trademarks
University of Florida has an established in-house program that benefits the local craftsperson. We believe this program will provide crafters with an opportunity to use their creativity without infringing the University's trademarks, while still allowing the University to maintain the integrity of its brand. We also hope that this program will be used by local entrepreneurs to test the market, before entering into a broader license with the University through The Collegiate Licensing Company.
Outlined below are some of the elements that are incorporated into the Crafter License Program:
- Items must be hand-made; no commercially manufactured items are allowed.
- If anticipated sales exceed 500 units or sales revenue exceeds $2,500 in one year, please refer to www.clc.com for more information on the Local or Standard Licenses available through the University's licensing agent, The Collegiate Licensing Company.
- A Crafter License allows for sales to individual consumers only, not via wholesale or a third party retailer.
- Sales may not be conducted through retail stores.
- Crafter is required to bear all risk in respect of the articles and hold the University harmless. Crafter will be required to purchase product liability insurance naming the following as additional insured; The University of Florida, The Board of Trustees, The University Athletic Association, P.O. Box 14485, Gainesville, Florida 32604-2485
- Licenses are valid for one calendar year and may be renewed.
Upon execution of a license and receipt of the licensing fee, an Officially Licensed Collegiate Craft certificate will be provided by the University for display by the Crafter.
This application form should be completed and submitted together with a sample of the proposed product (s) as directed.
Once the samples are reviewed and approved, a Crafter's License Agreement will be sent to the Crafter for signature. This License Agreement and the insurance certificate should be returned with a check or money order made payable to “University Athletic Association” and sent to: Debbie Gay, Trademark Licensing Manager, University Athletic Association, Inc., P.O. Box 14485, Gainesville, Florida 32604-2485.
Thank you for your support of The University of Florida