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Thursday September 5, 2013 UF partners with TicketMaster for newer, better ticket exchange system

GAINESVILLE, Fla. -- For Florida fans in search of tickets or looking to sell them, the days of standing outside the stadium with two fingers pointing in the air are over.
 
The UF ticket office has partnered with TicketMaster as part of its new “tm+” system that makes buying and selling tickets on the secondary ticket market easier, safer and more convenient.
 
Tickets “Basically, we now have our own secondary market,” said Mark Gajda, assistant athletics director for the UF ticket office. “Now, the chances of selling to other Gator fans are much, much better.”
 
And the chances of purchasing counterfeit tickets via the TicketMaster site are zero.
 
“All of the tickets available through this new system will be authenticated,” said Mike Hill, executive associate athletics director for external affairs. “We think our fans are really going to like this.”
 
With “tm+,” all the information is available at the stroke of a keyboard.
 
If fans, for example, are looking to buy tickets for the Sept. 21 home game against Tennessee, they can go to GatorZone.com and launch the ticket link and view a map of Florida Field that distinguishes tickets available through the University Athletic Association compared to those available from other ticket-holders who have put them for sale via the TicketMaster ally.
 
Those looking to sell tickets can go to the site and input the barcode and desired price they’re seeking.
 
The new system is not unlike those at Stub Hub and other such vendors, but the partnership between UF and TicketMaster should make the process more Florida community-oriented, given its geared specifically toward Gator fans.
 
It also figures to be a deterrent to scalping, which is illegal on the UF campus.
 
"Everything's on one screen, everything is easy," Gajda said. "And everything available has been verified. For us, that's very important."

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