Norm Carlson, without whom much of the the history of the Florida Gators could only be found in vaults and archives, was born in Omaha, Neb.
Carlson graduated from UF in 1956, became a sportswriter for The Atlanta Journal and went on to become sports information director at Auburn in 1959.
On Feb. 1, 1963, Carlson returned to his alma mater and spent the next four decades working for the University Athletic Association, retiring in 2001 as assistant athletic director/historian in August 2002.
One of Carlson’s signature feats came in 1966, in the hours and days after Steve Spurrier kicked the game-winning field goal in a huge win against Auburn that gave the Gators a 7-0 record. It was Carlson, the Florida PR guy, who telephoned sportswriters throughout the region -- and beyond -- and pumped the credentials of the Gators quarterback.
Spurrier, of course, won the Heisman Trophy a couple weeks later.
Carlson remains a valuable resource -- the go-to guy for those writing history stories -- for the Gators and maintains an office in the UAA’s communication department.
He is a member of the UF Lettermen's Association Hall of Fame and State of Florida Sports Hall of Fame, along with the author of two books about Gators football history: Gators: The Inside Story of Florida's First Title (1991) and 100 Years of Gators Football (2006).